Product Update Releases
Stop sending bullet-point emails that nobody reads. Ship beautiful release decks instead. Skip features that aren't relevant, focus on what matters to each audience, and track who's actually paying attention.
Q4 2024 Product Updates
12 new features shipped
The Problem with Email Updates
Traditional product update emails are ignored, unread, or skimmed. You spend hours writing detailed release notes that get 2% engagement.
Nobody reads long emails
Average time spent: 8 seconds before delete.
One-size-fits-all doesn't work
Enterprise customers don't care about free-tier features. Developers don't want marketing fluff.
You're flying blind
Email open rates tell you nothing about which features resonate.
Features don't get adopted
Low engagement = low feature adoption = wasted engineering effort.
Why Release Decks Work Better
Transform boring update emails into engaging visual experiences
Visual > Bullet Points
Show, don't tell. A visual deck is 10x more engaging than an email with feature bullets.
Selective Showcasing
Skip features that don't matter to specific audiences. Focus on what's relevant to them.
Track Engagement
See who's actually reading your updates and which features get the most attention.
Audience Variants
Create different versions for customers, partners, internal teams, and investors.
Save Hours Per Release
No more writing individual emails or creating custom presentations for each stakeholder group.
Increase Feature Adoption
When people actually see and understand new features, they use them.
How It Works
From feature list to shipped deck in under an hour
Build Your Release Deck
Create slides for each new feature with screenshots, demos, or videos. Use templates to save time.
- Drag-and-drop builder
- Screenshot annotations
- Video embeds
- Template library
Customize for Each Audience
Enable/disable features based on who's viewing. Show enterprise features to enterprises, basic features to freemium users.
- Conditional slides
- Audience segmentation
- Personalized messaging
- Dynamic content
Ship & Track
Send a link (not an attachment). Track who views, which slides they spend time on, and what features resonate.
- View tracking
- Engagement analytics
- Feature interest scores
- Email notifications
Email vs. Release Decks
See why teams are ditching email for visual updates
One Release, Multiple Audiences
Same features, different presentations—show what matters to each group
Internal Release (Engineering Team)
Show all features, deep technical details
- API changes
- Performance improvements
- Bug fixes
- Breaking changes
- Migration guide
Customer Release (Enterprise Tier)
Focus on business value and enterprise features
- New security controls
- Advanced reporting
- SSO improvements
- Skip: API details
Customer Release (Free Tier)
Highlight accessible features, upsell opportunities
- UI improvements
- Mobile updates
- Skip: Enterprise features
- Upgrade CTA
The Results Speak for Themselves
Ready to Ship Your Next Release?
Stop sending boring update emails. Start shipping engaging release decks.
No credit card required • Cancel anytime